Do you want to get a leg up on the competition? Do you run across their Facebook pages and think its time for you to have one too? Would you like to beat their campaigns? You need to do your research and be determined; this article will also help.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide people with prizes and discounts for liking your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Talk with fans regularly to see what they want. Check out anything posted to your wall. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore your fans.
When you market your business on Facebook, post professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Maintaining a professional tone will help build trust among your customer base.
Don’t let spammers overtake your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Anyone with administrator privileges to your page has access to these filters.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to concerns, especially when it is a direct question or product concern.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, if you have a contest going, a tab for that can be included.
You could create a group rather than a page. A group allows everyone to interact and feel like they know one another. This will also give you the ability to inform your subscribers of updates.
Be sure that your posts offer some value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. You don’t want to “sell” your customers too often because this will irritate them.
Don’t neglect the audience you already have. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If your fans think you respect them, your marketing will be successful. These customers can champion your brand if you engage them effectively.
Realize why you’re using a Facebook page. Don’t create one just to say you have it. Do you want to talk to your customers through it? Or do you have it for them to stay in touch with you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.
Consider purchasing Facebook ads. You are able to customize your ad so that it reaches your target audience. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a commitment that’s long-term. The ad can be paused, discontinued or deleted at any time.
The knowledge that you have gathered will give you a leg up on the competition. You may now even know more than they do! Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.