Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Facebook is accessed by millions of people every day, so why not make the most of this? Read these tips to learn what it takes to make a successful marketing campaign using this site.
Having a contest is a good way to glean fans. Offer prizes or special deals to those who like your page. Always actually send the prize or you’ll ruin your reputation.
Keep spam off of your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Share your thoughts, particularly if it is a customer service issue.
Consider creating a group instead of a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and then turn change the status to “Promoted Post”. You may find yourself with new followers if its a great offer.
Never ignore comments and questions on your Facebook page. This will show that you are on point and active on your page. When you already have an answer available on your website, link to it.
Carefully choose your updates to create more interest. Your followers will lose interest quickly if the content in your updates routinely has no value. Your updates need to be useful, entertaining or educational. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Why not buy an advertising space on Facebook? Your ad can be customized so that people in a specific age group or gender can see it. If you have a budget, do as much as you want. There are also no long-term commitments required. Whenever you would like to end your ad, you can.
Personalize your brand so that it is memorable. If you are boring they will thing your product is too. You need to retain your professionalism all the time, but give your company a bit of sparkle.
Be very carefully about the updates you post. Subscribers will lose interest quickly if the content you share isn’t valuable. Your updates ought to be entertaining, helpful and educational. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Respond to any comments you get. Do this for all comments, whether they come from email or your main page. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Instead of thinking that Facebook is not for your business, think about the good opportunities that it actually presents to you. There are many people that you can reach while using this site. Keep these tips in mind moving forward.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Offer discounts or a freebie to the winner after you have met your target goal. Contests are a great way to attract new followers and win new customers for your products and services.