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An ideal way to encourage fans is to always reply to their wall postings. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply to them, especially if it is someone who needs customer service or has a complaint.
Make sure any content you publish is linked through your Facebook. For example, link a summary of your blog onto Facebook if you have one. You can also link your Facebook page to your Twitter account so your tweets will show up there.
You should give a product or service away to get people interested. You should encourage your customers to join by offering a few free products to some of your subscribers. Update your Facebook page with the winners, and repeat this any time you want more fans.
Promote a contest using Facebook Offers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Think about making a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.
Don’t neglect the audience you already have. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For a great marketing campaign, you should respect and appreciate your followers. This engages your consumers with your brand, so you can’t forget who your champions are.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Create the offer and then make sure to post it on the wall. If it’s a good deal, you can give it to people that do not even like your page yet.
Try buying Facebook ads. Make your ad targeted to a certain gender or age. You also can keep to a budget, allowing you to do as little or as much as you wish. There are no long-term commitments. Your ad can be stopped any time.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, if you have contests, you can create a contest tab with information about them.
Be careful about posting about your own business away from your personal pages. You can gain lots of attention by doing this. Having said that, it’s crucial that this attention is desirable. Post on other pages if you have relevant or interesting information to add. Do not engage in spamming of any sort.
Facebook marketing is all about eventually selling more of your product. Thus, you should try to set achievable goals each month. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. You are now able to teach them about success! Use the important tips you learned today to help you in your marketing endeavors.
One way to entice people to follow you is to only show content to those who are following you. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.