Do you have a Facebook page for your business? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you are, do you know the best practices for marketing there? Continue to read to learn about developing your Facebook marketing strategy.
Always be as professional as possible in your Facebook marketing campaign. While social media usually has a relaxed tone, present your business and yourself professionally. This will help to increase the credibility of your page.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This means you’ve got to monitor your wall regularly. Pay special attention to posts that express a complaint or a request for customer service.
Host a giveaway to generate attention. Offer free samples to your subscribers who share your information with others. Put the list of winners on your wall, and keep doing this every time you have a contest.
Utilize custom tabs. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For example, a contest can have its own tab so that it stands out.
See if Facebook advertisements are a good fit. Posting to your page will only get you so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They aren’t too costly, and can make a world of difference.
Carefully choose your updates to create more interest. Your followers will lose interest quickly if the content in your updates routinely has no value. Your updates should be educational, helpful or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Companies that only have rare contact with customers may not need Facebook pages. This is because customers are random so they likely will not follow daily posts. Facebook ads that target customers with a specific interest may be a better bet.
Try offering exclusives when people “like” your page. If someone likes your page it will get you a ton of exposure. It is appealing to users to get a free gift when they give a page a like. It could be a sweepstakes prize or something offered to everyone. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
If someone takes the time to comment on your wall, give them the courtesy of a response. Respond to those who have taken the time to contact you. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
There are more social media marketing choices other than Facebook. This network is very popular, but some subcultures and age groups prefer other websites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Now you understand how important of a tool Facebook is. You have the tips, so put them to use. Even if you have been on Facebook a while, you can always get better. The techniques you have just read can help revolutionize your business.
Invest time and resources in your Facebook marketing campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. If you put it on somebody that has too many assignments, you will not get what you need from this social media. Instead, find someone who has the time and resources need to effectively run your Facebook page.