Are you wanting to attract millions of customers to your business? Do you realize that Facebook is a great medium for that? Millions of potential clients are on Facebook right now, just waiting to become your customers if you market to them properly.
Make sure that all content you publish online is at least linked to from your Facebook. For example, link a summary of your blog onto Facebook if you have one. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
When marketing through Facebook, you’ve got to make your page stand out from the competition. You may do this through your choice of page color and the addition of graphics. This will attract more users.
Keep spam off of your Facebook page. You can monitor your page by using filters, even if you are not online. Page administrators can add keywords into the tool that will help keep things filtered.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If it is a really good offer, you can even promote it to non-fans.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Never ignore comments and questions on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Why not buy an advertising space on Facebook? You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. You can work within a certain budget, doing as little or as much as you desire. There isn’t a commitment, either. You can take the ad off whenever you want to.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Consider carefully before you promote your business on someone else’s page. Posting on other people’s pages can attract attention towards your page. But really consider whether it’s the type of attention that’s best, overall. You always want to keep your posting professional and a reflection of your business. Don’t resort to spam.
You need to know when you should post about your products on your page. You can get some attention by posting on other pages. You want this to be positive attention. Post on other pages if you have relevant or interesting information to add. Don’t resort to spam.
Make it easy for visitors to your Facebook page to subscribe or like your page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Facebook can be an incredible marketing tool for your business. Millions of people browse Facebook on a daily basis. It is possible for them to see your business and become customers. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. So what are you waiting for? Get out there and start promoting yourself!
Don’t assume Facebook is the best choice for marketing on social media. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.