There is no shortage of Facebook marketing advice. Not everyone knows the skills and strategies that truly lead to effective marketing through Facebook. This article delves into the steps you will need to take to get there.
Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page. Follow through and actually award a prize or you will appear dishonest.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. When a person likes your page, they can enter a drawing to win a great prize. Follow through with your prizes and discounts, or you will lose customers.
Link all of your published content to your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Be sure that all of your online content is linked to and from Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Be sure and answer all questions that people post on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Put a link up to your website should you have something on there that is relevant.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Consider Facebook ads. Normal posting only adds so much when it comes to promoting services and products. Purchase Facebook ads to expand your business. The cost is negligible compared to the potential gains.
Know when you should and shouldn’t post on other walls. By doing this, you’ll be able to gain the attention of people who may not know about your page. You want this to be positive attention. Only post on another person’s profile page if you’re sharing something valuable. Don’t spam others.
Facebook Offers is a great tool for promoting giveaways and contests on your site. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You may find yourself with new followers if its a great offer.
Hold a giveaway to entice customers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. The cost is low and the returns are high.
Do not ignore any questions or comments that are asked of you on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Share links to your site or FAQs page to help answer common questions.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. This website is a great place to start with, but there are other sites out there that cater to different people. Try researching your target market to learn about the social networks they are using the most before starting your campaign.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article is not about trends, but great marketing advice that works. If you use the valuable tips you read about here, you will discover your campaign is successful and your profits will increase.
Only invest real resources in this form of marketing. Marketing on Facebook takes real effort, but it can be a big deal. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Put real time and money behind it to succeed at it.