Marketing through Facebook is easy and appeals to a large audience. Instead of bypassing its marketing potentials and capabilities, take full advantage of them. Read on for Facebook marketing tips to see what it can accomplish for your business.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is important to reply to everyone, even more so if it is a complaint or a question.
Giveaways are a great method of drawing attention to your page. Give away a desirable product to get people excited. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Giveaways are a great method of drawing attention to your page. You can boost your costumers and fans by offering something that they’d love to get. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Be sure that anything that you post online has a link to your Facebook page on it. For example, if you write a blog, make sure to link each post to your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Don’t ignore any comments or posts that appear on your wall. If someone reaches out to you, they deserve to be acknowledged. Consider the posts to be like phone calls; answer the questions that are asked of you.
Keep your page creative and different from other pages. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People on Facebook often like these types of pages instead of plain pages.
You don’t want to be sharing updates that are not actually related to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Personal projects and updates should be shared using your personal account.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and switch it to Promoted Post via your Wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
It can be a little rough in the beginning of your marketing efforts. Make sure you add a link to your Facebook page on your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Answer any questions and respond to comments on Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Be extra sure that people are able to “share” the content on your page. If your business page contains excellent information, then your customers will likely want to share it with others. This will help improve visibility for your company. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Even though it is a relatively new method for marketing, Facebook can help you reach a very large audience. This can help improve your bottom line at the end of the year; take full advantage of it. Use these tips and you’ll get great results.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. They post your content for you at preset times. You may need to try several different schedulers to find one that offers the features you desire.