It’s likely that your siblings and cousins are on Facebook. You may be surprised at who is on Facebook. Do you think it is likely your customers are on the social media website? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Consider holding online contests as a means of your Facebook marketing plan. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always award the prize though; you don’t want to be viewed as dishonest.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always actually send the prize or you’ll ruin your reputation.
When you market your business on Facebook, post professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. When you keep a professional tone, you are respected more by customers.
Posts about your business should always be professional. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will trust you.
Generate some attention for your Facebook campaign by organizing a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Update your Facebook page with the winners, and repeat this any time you want more fans.
Facebook ads are a great place to start. This adds an extra value to your efforts. Purchased ads can make a huge difference. They are inexpensive and can pack quite a marketing punch.
Promote a contest using Facebook Offers. Set up your offer and then turn change the status to “Promoted Post”. If your offer is really good, you can consider opening it up to non-fans.
Make sure your Facebook page isn’t being inundated with spam. There are built-in filters that can help you monitor your page. You will be able to set up a list of keywords that will be filtered off of your page.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. You need to make sure it is good attention. Create posts when there is something positive for you to say. Spamming other peoples sites can have negative consequences on your own site over time.
Facebook is a great content sharing tool. It can be used for so much more than chit chat. Treat it as such. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Choose updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Updates must be engaging and helpful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more time and effort that goes into your marketing, the greater increase in profit you will see.
Offer something that is unique when someone “Likes” your Facebook page. Likes are something that can make your Facebook page popular. Giving a gift in return is good marketing. You can offer a discount on your products or even give a free item. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.