These days it seems as if everyone has a Facebook page. Grammy and Mama might be on Facebook, too! Knowing this, are you aware of whether or not your customer base uses Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
You should give a product or service away to get people interested. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
The best way to engage your followers is to reply to what they write on your wall or about your company. You should monitor your wall regularly and also any related @ messages. Make sure to reply to all inquiries or complaints.
Link all of your published content to your Facebook. Set up your blog so that new posts are automatically linked on Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook is a content sharing medium. It is not just a place for chatting, but a great place to share content too. Use it in that way for your brand. Spend time producing quality content and use your page to promote these posts. Facebook will bring you a great deal of traffic if you do.
Look at Facebook as a great way to post content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Think of it as such. Create great content and share interesting information. You will see that Facebook brings you a great deal of traffic!
Facebook Offers lets you provide freebies or host contests easily. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For example, if a contest is going on you can have a tab there to get more information about it.
Make sure to build a fan base when marketing on Facebook. Having an excess of 5,000 fans is best. After you have developed a fan base, you can begin marketing your products by increasing your investment.
If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Always keep your current customers in mind. Some marketers focus on getting new subscribers instead of taking care of their exist audience. If you want to do well with Facebook marketing you are going to have to respect your audience. This is very rewarding, so don’t neglect your fan base.
You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. The more you spend on it, the more you will make.
When you choose to update your page, be careful about it. If your updates are boring or off-topic, you’ll lose fans. Updates must be engaging and helpful. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.