Building a strong Facebook presence is a terrific method of business promotion and customer contact. You must learn a few things about marketing on Facebook before you get started, however. Read the article below for useful tips before you start to develop your campaign.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
A great way to interact with your subscribers is to respond to their comments on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Share your thoughts, particularly if it is a customer service issue.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can accomplish this by including a lot of photos and making it very colorful. Most users on Facebook are visual.
You need to have a unique Facebook page if you use it for marketing purposes. Put up neat visuals or add some color. This will attract more users.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Do not leave out people that are already fans. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. For powerful Facebook marketing, you need an audience that feels respected. This can help your brand earn real engagement, so do not forget about your champions!
You must build a healthy Facebook fan base. Not too much investment should be put into any promotions until you have thousands of fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
Know when you ought to make posts about the business outside of a personal Facebook page. When you do so, you can get some good attention on your brand. Make sure your posts get the attention you want. Create posts when there is something positive for you to say. Don’t spam others.
Offer an exclusive coupon, sample or great deal for those who “like” your page. These “likes” can bring new attention to the Facebook page. Offer an incentive for new people to like your page, something that others are not getting. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
An effective marketing strategy is to offer a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Make a group just for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Let groups know about your special discounts and other useful information. This is a good way to become acquainted with your customers.
You should now have a good idea as to what Facebook marketing entails. You must adapt the strategies you’re using to your specific niche and business. Take time to learn all about Facebook marketing prior to starting your campaign.
Don’t think that you should update your page if what you have to say has nothing to do with your content. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Keep the business and personal pages separate so you can focus on your business better.