You could be forgiven for thinking that writing a blog is easy, given the volume of people who participate. It almost seems like everyone has a blog these days. If you’d like your blog to be more successful, you need to plan and make decisions which will enhance it. Use the advice in the article to help your blog grow tremendously.
Don’t overuse plug-ins, ads, keywords or images. Going overboard with any of these things may cause search engines to penalize your blog’s ranking, or de-list your blog altogether. Instead, write in a way that sounds natural and smooth.
Find blogs within your niche and comment on their posts. If you are a user of Google Reader, have a different folder filled with other blogs you want to keep tabs on. Whenever you have the urge to say something, make a comment on them.
Be authentic and real. Don’t appear like something who thinks they know everything. Be honest, transparent and open to new ideas. Always remember to do this. Blogs are as unique as the individuals who create them. Don’t try to prove your perfection in your blogs; your readers are more likely to respond to you if you feel vulnerable and human. It is not the end of the world if you make a mistake, and post something that is incorrect. You are unique, and no one can duplicate you.
Posts should be concise and clear. While you want lots of great content, blogs that are too long can bore readers. Readers who are seeking information through blogs probably aren’t expecting Shakespearian treatment of relatively mundane details or topics. They are interested in function, not form.
As noted earlier, blogging can offer the illusion of being very easy to do initially. Having an interesting subject for your blog is a good first step. Then there other things to think about, like plans and content. Using the information above, you should be better prepared to take on the challenge of building a blog.