With Facebook marketing, there are no guarantees. Companies usually develop their social media marketing campaign in function of their target audience. Using these resources will help you to gain knowledge about how to make Facebook marketing work for you.
If you want learn more about what your fans want, interact with them regularly. If they post items on your page, keep them in mind. Successful businesses often get their best ideas from potential customers. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.
Hold Facebook contests. Provide fans with coupons or even a product when they share or Like your page. Follow through and actually award a prize or you will appear dishonest.
Improve the Facebook marketing interface of your page using custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
When using Facebook to market your business, always remember to post in a professional manner. Although social media tends to be a casual venue, your business must be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.
Know when to post about your business outside of your own Facebook page. You can get some attention by posting on other pages. You need to make sure it is good attention. If you do post, only post worthwhile things. Do not engage in spamming of any sort.
Create custom tabs on your business Facebook page. The tabs will let you present your information in an organized manner. For instance, if you have a contest going, a tab for that can be included.
When you choose to update your page, be careful about it. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. They should offer help or be educational or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Give away free items on your Facebook page. Give something away a winner picked from you followers. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
With your new base of knowledge, you should now be ready to begin. Use everything you’ve been taught here and use Facebook to your advantage. Start working on your campaign and you will soon get good results.
Be careful with your Facebook updates. Your followers will become disinterested if you aren’t sharing content that they can use. Make sure your updates are fun or helpful. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.