You probably have family members that use Facebook all the time. Your whole family, including Gram and Pap might be using Facebook! But do your customers have a Facebook account? If you think so, marketing on Facebook might be right for you.
Talk with fans regularly to see what they want. If you have people posting to your page, pay attention to them. There are a lot of popular businesses that get marketing tips from their fans. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Interact with your fans regularly so you know what it is they want. You should be taking note when people make posts on your Facebook page. Lots of successful companies have implemented useful marketing strategies from their consumers. Your fans are the reason for your success, so never make the mistake of ignoring them.
Facebook ads are a great place to start. Normal posts to your Facebook page will only promote your products to your current followers. To reach more into your specific channel, you should buy some ads on Facebook. They are not expensive, and can make a substantial difference.
It is important that your published online content is linked to your Facebook account. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Think about making a group rather than a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.
Target advertisements directly to your customers by using the “custom audiences” tool. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Use the custom tabs on Facebook for greater efficiency. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, use a custom tab for any contests you might run.
If you receive a “like” from someone, give them a special offer. You can garner lots of attention via “likes.” You can give away coupons for your product or maybe free samples. You could give away a free sample or even a chance in a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
You may want to buy an advertisement on Facebook. You are able to customize your ad so that it reaches your target audience. You are also able to keep the ad within a particular budget, spending however much you want. There are also no long-term commitments required. Your ad can end when you choose.
Always respond to comments as well as posts that are posted on your Facebook wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
You probably have a Facebook page, so you are aware of what customers do, see and would like to know. Use the information in the following article to create a successful Facebook marketing campaign. The more you put into it, the more you will get out of it.
Hiding content from people who are not fans is wise if you want visitors to become followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Leave a good portion of your content visible for both SEO and enticement.