There are no concrete rules to guarantee Facebook marketing success. All companies have an audience to target with specific desires, likes and dislikes. To reach your target audience, you’ll need a good marketing strategy and the following article is a great place to start.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. You could throw a photo contest, for instance, with customers using your product in unusual ways. Show proof that you have awarded the prize after the contest ends.
Make a group rather than a page. Facebook groups are a great way to get people to interact more. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
When using Facebook to market your business, always remember to post in a professional manner. While social media is known for being more relaxed, your business should always come across in a professional way. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Build a solid fan base on Facebook to succeed with your marketing. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Once you gain a large following, you marketing efforts will become much easier.
Keep your page creative and different from other pages. You can do this by making your page colorful or adding lots of photos to it. Facebook users tend to be drawn to these kinds of pages over plain pages.
Try buying Facebook ads. These can be customized for people of a specific gender or age to see them. You can set a budget and work only as much as you want to. Finally, there aren’t any long term commitments involved. You have the ability to stop the ad at your convenience.
Use custom tabs to make your Facebook page more efficient. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For example, a contest can have its own tab so that it stands out.
You can offer prizes for Facebook “likes”. You can garner lots of attention via “likes.” Giving a gift in return is good marketing. You can also enter them into a contest if they like your page. If you offer something they want, they will likely click the button.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, turn to Facebook targeted ads to reach new customers.
Don’t forget to discuss your business on other Facebook pages. Posting on another page gets attention. But really consider whether it’s the type of attention that’s best, overall. Make postings on other Facebook pages only if you have worthy content. Do not spam other pages.
Now that this article has helped you understand the subject, your next step is to use the knowledge. Use everything you’ve been taught here and use Facebook to your advantage. The quicker you begin, the quicker more money will come in.
Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Personal projects and updates should be shared using your personal account.