Are you prepared to do better than your competition? Do they market on Facebook, and you’d like to do the same? Would you be interested in out-marketing them on Facebook? That requires skill and patience, and the piece below will show you what to do.
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media presents a casual platform, you and your business must always be presented professionally. If you stay professional, people will trust you.
Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and post links via Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
You can get additional interest to your Facebook campaign when you use a giveaway. Offer free samples to your subscribers who share your information with others. Put the list of winners on your wall, and keep doing this every time you have a contest.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as a marketing medium. Cross promote information between your official website, blog and Facebook. You can reach significant numbers of people on Facebook.
You could create a group rather than a page. A Facebook group allows users to have their own community. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Make a group rather than a page. A group creates a community of users all interested in a common topic. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Answer any questions and respond to comments on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. You can share the link to an article if it is going to answer any questions they might have.
In exchange for a “like”, give your visitor a reward. Having a lot of likes brings attention to your page. Try offering something exclusive and free to people for “liking” your page. A contest is a good idea as is a coupon or discount. If someone sees a chance to get something of value, they will be more likely to click that button.
Make sure that you focus on quality when updating your page. If your updates don’t contain any valuable information, your subscribers will lose interest. Give them information they want, like how-tos or humorous posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use ads instead of a Facebook page in this circumstance.
Offer an exclusive product to people who “like” your page. You can garner lots of attention via “likes.” Consider offering people something free and exclusive if they like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. The more benefit they receive, the quicker they will click that button.
With all the information you have at your fingertips, there isn’t any reason why you cannot use Facebook to become better than the competition. Show them how it’s done. Use the advice you’ve learned here to get started.
Make valuable posts. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t be too much of a salesman, however, or people will get tired of your updates.