There are nearly unlimited points of view about how to most effectively use Facebook for marketing. It may be tempting to follow some of the trends, but you have to realize that not all of them work out the way they say they do. This article will define the basic steps you need to be successful.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or discounts to your users when they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Try to use Facebook ads. Your products or service will only receive so much promotion from your normal postings. If you really want to reach more people, you will need to buy some Facebook ads. They aren’t pricey and they can help.
Always post a link to any new content on your site to your Facebook wall. For example, if you write a blog, make sure to link each post to your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Always answer all the questions and comments sent to you via Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Another option, besides a Facebook page, is to create a Facebook group. A group creates a community of users all interested in a common topic. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
One important thing you have to do is to develop a Facebook fan base that’s solid. You don’t need to spend much money until you’ve gleaned 5K fans or so. The interest in your products will automatically start to skyrocket once that threshold is reached.
Facebook Offers is a great tool for promoting giveaways and contests on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Hold a giveaway to entice customers. This can be done if someone likes your page. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
If someone ‘likes’ your Facebook page, give them a deal. Likes are a good way to raise the profile of your page. Offer an incentive for new people to like your page, something that others are not getting. It could be a sweepstakes or something that every person gets. If you give them something they like, they will probably not hesitate to “like” you.
See if you can post things to your Facebook page that allow people to sign up for offers from you. This will allow them to register for contests easily. Try having a contest from time to time or give them a way to get signed up for special offers from you.
The whole point of Facebook marketing is to boost sales. Setting monthly goals will help you do this. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. When you’re not getting results, change your strategy.
Many people follow the new and trendy way to market their business because they are lazy. You’ve just received non-trendy marketing advice. You will find out that your marketing will be the best it can be by using these tips.
Use the focus of your business as the basis for creating a group. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. Inform your subscribers about the new products or discounts you are offering. You’ll build a personal relationship with your fans this way.