Have you added your business to Facebook yet? If not, you are missing out on possibly several million clients. If you are, do you know the best practices for marketing there? Keep reading to learn how to build a strong Facebook marketing plan.
Talk with your fans often to get their feedback on your products. Pay attention when folks make postings on your page. You would be amazed at how helpful the public can be with marketing ideas. Your fans are the reason for your success, so never make the mistake of ignoring them.
Hold Facebook contests. Provide fans with coupons or even a product when they share or Like your page. Show proof that you have awarded the prize after the contest ends.
Create a Facebook ad. Regular posting, while valuable and beneficial, only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are affordable and effective.
Always use a professional tone when posting on your business’s Facebook page. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. People are going to trust your business when you remain professional.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Don’t neglect your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Respect and reward your audience as much as you can. This will help them engage themselves in your brand.
Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. Make sure you are talking about things that interest your customers. Try using your personal account to share personal project updates.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and then turn change the status to “Promoted Post”. If the offer is good enough, promote it to those who aren’t fans, too.
Ask followers for insights on how to improve your business. This will encourage dialogue between customers. There’s no better way than to get your community involved in making decisions for your company. Ask opinions on certain ideas that you have about your company.
Learn how to build a fan base. Having an excess of 5,000 fans is best. When you hit that number, your conversion rates will soar.
It’s very important that you inform your target audience through Facebook. Do not post more than five times a day with updates. Keep your content quality driven at all times.
Don’t forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a stronger Facebook marketing campaign, your audience should feel respected. These customers can champion your brand if you engage them effectively.
Make sure you really understand the purpose of a Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Are you creating it to get a message to your customers? Is it a means for them to communicate with you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.
If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! Regardless of how experienced you are with Facebook, there is always room for improvement. Apply the advice that you have learned here.
If someone comments on your page, reply to it. This refers to comments left on the page and those you receive in your inbox. This requires lots of work and sweat, but customers will be appreciative.