When using Facebook to promote your business, know that it is a form of marketing with no particular rules. The audience of each business has certain things they need and want, as well as things they don’t like. You need to find out more about social media marketing and your target audience before launching your campaign; this article is a great start.
An ideal way to encourage fans is to always reply to their wall postings. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to them, especially if it is someone who needs customer service or has a complaint.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.
Would a group better suit your needs than a page would? A group creates a community of users all interested in a common topic. You can also use a group and a page to give updates and allow users to share content.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You only need to set up the specific offer and then promote it on your page. A good offer will appeal to potential customers as well.
Facebook Offers give you a way to promote yourself. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.
Do not ignore any questions or comments that are asked of you on Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Share links to your business’s site or Facebook page if you have the information they need.
Never ignore comments and questions on your Facebook page. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Share links to your site or FAQs page to help answer common questions.
When marketing through Facebook, the goal is to increase your sales. Setting monthly goals will help you do this. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you are not seeing the type of business you want, you may need to adjust your strategy.
Use care in selecting your updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates need to be entertaining, helpful, or educational. Facebook Insights can show you what successful updates look like.
Hiding content from people who are not fans is wise if you want visitors to become followers. People will want to get to that information, so they will click Like. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers often come and go at random and will not be following posts. Invest in targeted Facebook ads instead.
With your new base of knowledge, you should now be ready to begin. Take this information and create a Facebook campaign that will increase your profits to new heights. Begin right away, and you should see results in no time.
If someone takes the time to comment on your wall, give them the courtesy of a response. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.