Do you want to market a service or product but lack the knowledge to start? If that’s the case, check out the options for Facebook marketing. This is something that could potentially put you in touch with millions of people. Read through the great advice below if you are interested in putting Facebook to work for you.
Talk to your fans. If people post things on your page, take note. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Hold Facebook contests. Reward them with prizes and incentives if they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Any online content that you publish should link to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you write a blog, make sure that new posts appear on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Try making a group versus a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can have both a group and a page, the page for updates and the group for interactivity.
Facebook Offers can help you get the word out about a giveaway. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All that needs to be done is you should get the offer set up and use the Promoted Post option. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Don’t forget the people that are already subscribed to your page. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. You should ensure that your audience feels appreciated. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Interact with your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Try buying Facebook ads. You ad can be customized to be shown only to certain ages or genders. You can also set a budget for yourself so that you spend as little or as much as you can afford. Finally, you don’t have to commit long-term. The ad can be stopped at any time.
Look into a Facebook advertisement to sell your product. You can target it by sex, age, geographical location and even likes. You can work within a certain budget, doing as little or as much as you desire. There isn’t a huge contract either. You can end the campaign whenever you like.
As you can now see, it is possible to effectively market with Facebook. All of the information above is helpful, so try it out. When your number of followers grows, you’ll be thankful for all you’ve learned.
Be careful with your Facebook updates. If you don’t share content that has value, you won’t keep fans very long. Updates need to be entertaining, helpful, or educational. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.