Many people have an interest in marketing through Facebook, as it is such a popular site. When you want to get involved, you need the right knowledge. The following tips can help set you up to do this properly.
Think of Facebook as a way to share content. This can be a formal tool to get your business on the map. Realize this. Create informational posts and videos to post on your Facebook page. Facebook usually drives up a bunch of traffic.
Having contests are great for increasing your fan base on Facebook, so try to do that. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Having an excess of 5,000 fans is best. The interest in your products will automatically start to skyrocket once that threshold is reached.
Generate some attention for your Facebook campaign by organizing a giveaway. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.
The goal of using Facebook is to garner more sales. So set a monthly goal for a particular amount of products sold. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Link all of your content to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Do not share updates that are not directly related to your content. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Keep the business and personal pages separate so you can focus on your business better.
Make sure that your Facebook page is spam-free. There are some filters that can be put into place if you can’t monitor your site all of the time. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Be sure that your Facebook page allows sharing of content. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook lives on sharing and interacting with others. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Consider buying a Facebook advertisement. You can customize your ad by having people of a certain age or gender view it. The number of ads will depend on your budget. Finally, you don’t have to commit long-term. Your ad can be taken down at any time.
You must always focus on the aspect of why you have your Facebook page. Don’t create one just to say you have it. Do you want to tell your customers something? Is it so you can read their communications to you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
As you can now see, Facebook marketing isn’t all that difficult. Just remember that success will not happen overnight. Over time, you will see the efforts of your marketing techniques shine through.
Nurture your relationship with followers on your company’s page. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. Keep your content interesting and fresh to keep people engaged. Remember that it’s always a good idea to offer people deals and promotions as well.