Facebook has a worldwide user base. Therefore, it is possible to reach large audiences through Facebook. Keep reading to find out what you need to know.
Does your page stand out from the competition? This can be done by creating a more colorful page and adding things like lots of photos. Most users on Facebook are visual.
Hold Facebook contests. When a person likes your page, they can enter a drawing to win a great prize. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Do not let spam overtake your page. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.
The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor you wall regularly, and reply to any @ messages. Reply right away, particularly if the posting included a complaint or customer service request.
Consider Facebook to be a platform in sharing content. It can be used for so much more than chit chat. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon see that you can get tons of web traffic from Facebook.
Check comments on your Facebook page regularly and respond promptly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Use Facebook Offers to promote your special deals. Set up your offer and then turn change the status to “Promoted Post”. A good offer will appeal to potential customers as well.
Create custom tabs on your business Facebook page. The tabs will let you present your information in an organized manner. If you have a current promotion, make a special tab for that.
Always take the time to answer any questions and address any comments made to you through Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information they need, share the link with them.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Custom tabs can help you make your Facebook marketing strategies more efficient. They let you get information together in an easily readable format. For instance, if you have contests, you can create a contest tab with information about them.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can gain lots of attention by doing this. You need to make sure it is good attention. Create posts when there is something positive for you to say. Spamming is something you should never do.
Giveaways are very helpful in marketing. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It doesn’t cost much, and it is a great way to reach out to customers.
In conclusion, all sorts of people use Facebook. Marketing here can really be a boon for your business. Use the information you have learned so that you can get prepared for business to soar.
Develop a group intended just for the business. This will group together all of your potential customers. You can let your group know about special discounts, as well as other information that is useful to them. This is a good way to become acquainted with your customers.