There are very few tools that are as effective in marketing campaign as Facebook. Facebook is used by millions of people around the world and is an increasingly popular part of many marketing strategies. The following article will teach you how to use Facebook to its full advantage when marketing.
You must have an attention-getting page so that your page is set apart from the rest. You can do so by giving your page an attractive and eye-catching design. This will attract more users.
Host a giveaway to get some extra attention for your presence on Facebook. Get people to join by enticing subscribers with some free items. Put the list of winners on your wall, and keep doing this every time you have a contest.
Facebook is primarily a means of sharing content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Use it in this way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
It is important that all online content is linked back to your Facebook. Set up your blog so that new posts are automatically linked on Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Try making a group versus a page. Groups are like little communities where your fans can interact together. You can utilize a group and a page in tandem to keep users interested and interacting.
If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Consider Facebook a type of content-sharing venue. Facebook isn’t just about informal chit chat, it’s also a major content format. Think of it in this manner. Write real blog posts and promote your blog posts from other channels into your Facebook page. This will increase your traffic and profit in the long run.
It is important to have a lot of followers when using Facebook as a marketing tool. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that threshold has been reached, your conversion rate is going to start marching.
Answer any questions and respond to comments on Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. You can share the link to an article if it is going to answer any questions they might have.
You may want to buy an advertisement on Facebook. You are able to customize your ad so that only one gender or a certain age group can see it. You can control the budget, and the amount of effort put into it is completely up to you. There are also no long-term commitments required. When the promotion is over, you can put an end to your ad.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Make sure that you focus on quality when updating your page. People will lose interest right away if you are not posting any valuable content. Every update should be entertaining, helpful, or should teach them something. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Many companies are using Facebook to market today. If you correctly use Facebook to market, you’ll have quite a few people interested in the products or services you’re offering. Use what you have learned above so that you can get your business to where it need to be in the future.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Stick to your personal profile for these sorts of discussions.