Does your business have a Facebook page? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If your business is on Facebook, there are several potential pitfalls you should be aware of, in order to guarantee that you’re effectively engaging your audience. The article below can provide some great information to get your marketing strategy up and running.
Contests are a fantastic way to increase interest in your company. Free samples and discounts are another way to attract followers and get them to try your products. Just be sure you actually follow through or your business will not be trusted.
Make sure to communicate with your fans to understand their needs. Pay attention to any posts that people make. You can gain valuable ideas from these posts. Don’t forget that your fan base is what has helped you get to where you are now.
All posts must be done professionally. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Maintaining a professional tone will help people to regard your business with trust and respect.
Organize some sort of giveaway to gain attention on your Facebook page. Offer entries in return for liking your page. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Have you looked into using custom tabs on your Facebook page? With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. When you run a contest, put it on its own tab, for instance.
Don’t let spammers overtake your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Anyone with administrator privileges to your page has access to these filters.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Think about making a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Be careful about posting about your own business away from your personal pages. If you are posting on a page that isn’t your own, it can gain you attention. It needs to be positive attention. Post when you want to say something that’s worthwhile. Avoid spamming at all times.
Carefully chose your updates. People don’t want to be flooded with sales jargon or spam. Your updates ought to be entertaining, helpful and educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. Even if you have been on Facebook a while, you can always get better. These tips can get you started.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.