There is a lot of advice out there about Facebook marketing. It may be tempting to follow the trends, but this may not be the solid foundation you are looking for. The following article can help you get started.
Try your hand at Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. The cost is negligible compared to the potential gains.
Having a contest is a good way to glean fans. Offers can include discounts and prizes for users “liking” your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Use Facebook Offers to promote your special deals. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If your offer is really good, you can consider opening it up to non-fans.
Facebook needs to be thought of as a place to share with people. It can be used for so much more than chit chat. It should be thought of in this way. Write blog posts and then promote them using your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Make sure to put your current audience in the forefront of your priorities. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a great marketing campaign, you should respect and appreciate your followers. This will boost engagement and build your relationships.
Always be sure that you’re answering things when people ask you questions or leave you comments. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to your business’s site or Facebook page if you have the information they need.
One of the best marketing tactics is to hold a giveaway. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Custom tabs can help you get more accomplished on your Facebook page. These allow for increased organization, making your page very user friendly. For instance, if you have a store, you can create a tab just for that.
When a person “likes” your page, reward them with a unique gift or special offer. If someone likes your page it will get you a ton of exposure. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be something everyone gets or even a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Don’t ignore any comments or posts that appear on your wall. They’re taking the time to contact you, so the least you can do is reply. Facebook is similar to a phone call, you would respond to that, right?
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. As popular as Facebook is, not all cultures and age groups use it. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Everything you put up on Facebook needs to have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. Fortunately for you, this article actually contains great Facebook marketing advice that has nothing to do with trends. When you use this advice, you’ll find your campaign will be successful and profits will rise.
Provide sign-up forms on your page. This will keep the interest of your audience for a longer period of time. Also, you can hold contests where you give away free things.