Does your business have a Facebook page? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Continue reading for some assistance with the envelopment of your marketing strategy for Facebook.
Having a contest is a good way to glean fans. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through with your prizes and discounts, or you will lose customers.
Link all of your content to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Consider Facebook ads. Posting on your page only goes so far. When you want reach, Facebook ads are better. They don’t cost too much, but they are effective.
You don’t necessarily need a page, a group may be better for you. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Plain pages don’t get the attention professional looking pages do.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will lower your marketing costs and increase the company profits in the long run.
Try developing a group rather than a page. A group creates a community of users all interested in a common topic. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Carefully consider any updates you plan to post. If your updates don’t contain any valuable information, your subscribers will lose interest. Every piece of content you post should either be helpful, educational, or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. When only followers can see certain parts of your page, it will make visitors want to become followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
If you have not yet set up shop on Facebook, hopefully now you will. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Regardless of your history with Facebook, there is always room for improvement. What you’ve just learned will help.
Avoid sending updates that aren’t related to you or your business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Your personal account should be used if you have personal things you want to talk with people about.