Facebook is one of the most popular social media sites. Every day, the site is used by millions of people around the world. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading so that you can find out how to do this.
Make sure to communicate with your fans to understand their needs. If a person takes time to post on your page, make a note of what they said. You can gain valuable ideas from these posts. Your fans are your customers, so always listen to them.
Be certain that your online content is linked from the Facebook page of your business. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, use your Twitter page to link up to Facebook.
Give Facebook advertisements a try. This adds an extra value to your efforts. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are affordable and effective.
Facebook is primarily a means of sharing content. It’s for more than sharing photos and playing games. Create your content with this in mind. Spend time producing quality content and use your page to promote these posts. Facebook can bring you lots of traffic.
Keep your page creative and different from other pages. Add colors and pictures to your page. Facebook users usually respond better to these pages compared to plain ones.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. If it’s a good offer, it can be promoted to non-fans.
Use Facebook Offers to promote your special deals. Just set the offer and choose to make a Promoted Post. If it’s a good offer, it can be promoted to non-fans.
Use custom tabs to make your page stand out. These allow for increased organization, making your page very user friendly. For instance, if you have contests, you can create a contest tab with information about them.
You need a good fan base when you are using Facebook as a marketing strategy. Wait until you have a decent number of fans before you invest a lot of money in marketing. After that, you are sure to see a big jump in conversion rates.
If you receive a “like” from someone, give them a special offer. Likes can draw new attention to your page. Offer an incentive for new people to like your page, something that others are not getting. You could give away a free sample or even a chance in a sweepstakes. If you offer something they want, they will likely click the button.
Make sure to build a fan base when marketing on Facebook. Wait on marketing your products until you have a fan base. After you have developed a fan base, you can begin marketing your products by increasing your investment.
Companies that only have rare contact with customers may not need Facebook pages. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Facebook ads that target customers with a specific interest may be a better bet.
Don’t assume Facebook is the best place for you to market your business. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Research and make sure your target audience is using the site as much as you think they are.
Be sure your postings are valuable and relevant. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. After reading this article, you now have a good understanding on how to use marketing to your advantage. You should start marketing on Facebook today.
Hiding content from non-fans is a great way to turn visitors into followers. If any of your content is hidden, people will follow you in order to view it. However don’t hide too much, as it will impact your SEO.