In terms of marketing, Facebook is almost unrivaled in its impact. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. If you want to give your business a serious boost in exposure, read this article to learn how you can use Facebook marketing.
Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. These types of pages certainly do attract more attention.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. This will encourage people to come to your page.
Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. Purchase Facebook ads to expand your business. They aren’t too costly, and can make a world of difference.
Don’t neglect your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. If your fans think you respect them, your marketing will be successful. This leads to engagement of your customers who can then spread the word to others.
Would a group better suit your needs than a page would? Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular. Try to give a way free items if they are going to ‘like’ your Facebook page. You could give away a free sample or even a chance in a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Create the offer and then make sure to post it on the wall. You may find yourself with new followers if its a great offer.
Answer the different questions that your followers post on Facebook. This will show that you care about what they have to say. It’s like a phone call: you would never leave it at a message left on your machine, would you?
If you want to only target current customers, use “custom audiences”. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Make valuable posts. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. You don’t want to “sell” your customers too often because this will irritate them.
Offer a reward for someone liking your page. The more likes you have, the more attention your page will get. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes of some kind or a free sample. The more benefit they receive, the quicker they will click that button.
Create a group for your business. You can communicate with customers and they can communicate with each other here. You can inform group members of special discounts and offer them all types of useful information. This can be a great way for you to know your customers.
As mentioned before, marketing with Facebook has become a wildly popular method of growing customer bases. As long as you use it correctly, Facebook can really increase your profits. Keep what you have learned in this article in mind, to help your business to be as successful as possible.
Allow clients to post comments and thoughts on your page at all times. What you think is content control is actually going to cause users to think that you are not interested in what they think.