It’s likely that your siblings and cousins are on Facebook. Chances are your parents or even your grandparents are on Facebook as well. That said, are your customers on Facebook? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
Does your page stand out from the competition? You should add pictures and colors to attract attention. People are much more drawn to decorative pages than plain ones.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Even your blog should link to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. You can share the link to an article if it is going to answer any questions they might have.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color. Facebook users usually respond better to these pages compared to plain ones.
Remember the customers you already have. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You should ensure that your audience feels appreciated. This will boost engagement and build your relationships.
Don’t let spammers overtake your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Know when you should and shouldn’t post on other walls. When posting on other’s Facebook pages, it can get you significant attention. However, it needs to be the type of attention you need. Only post on another person’s profile page if you’re sharing something valuable. Do not ever do spam posts.
Think of Facebook as a way to share content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it that way. Make sure that you incorporate professional posts about your product on your page. It brings plenty of traffic for your business.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use targeted ads on Facebook instead.
Check comments on your Facebook page regularly and respond promptly. This will show that you are on point and active on your page. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Make valuable posts. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t be too much of a salesman, however, or people will get tired of your updates.
You probably use Facebook and have a pretty good idea about what a customer wants. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The larger the effort you want to put in, the greater the profit you will receive.
Facebook isn’t necessarily the best choice for all companies. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Do some homework to find out where your niche audience spends their social media time.