Do you want to crush your competition? Have they got Facebook pages and campaigns, and you want some too? Would you like to continuously create campaigns that are better than theirs. Facebook marketing takes a lot of time and skill, and this post is here to help you prepare for it.
Any online content that you publish should link to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Make sure to communicate with your fans to understand their needs. Take note of things posted on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t ignore your fans.
Create custom tabs on your business Facebook page. You can easily organize the information available on your page so that fans can find it. For instance, if you have a contest going, a tab for that can be included.
Think of Facebook as a way to share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it as a marketing medium. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Treat your old customers well. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If your fans think you respect them, your marketing will be successful. This engages your consumers with your brand, so you can’t forget who your champions are.
If someone “likes” your page, give them something exclusive. If someone likes your page it will get you a ton of exposure. Think about a good reward to offer when someone likes your page. You could give away a free sample or even a chance in a sweepstakes. If you offer something they want, they will likely click the button.
You may wish to create a Facebook group rather than a Facebook page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. You can have both a group and a page, the page for updates and the group for interactivity.
Make places on your Facebook page for your audience to sign up. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Hold contests and sweepstakes or just offer free samples of the product.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If the offer is very good you can also promote it to those who are not fans.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
If you receive a “like” from someone, give them a special offer. The more likes you have, the more attention your page will get. Consider offering people something free and exclusive if they like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you provide the chance to get something valuable, they will not hesitate to click the button.
Use the focus of your business as the basis for creating a group. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can advertise the discounts you offer as well as any other information that will assist them. This is a really good way to engage your customers.
With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. You may now even know more than they do! Use this excellent advice to reach people worldwide.
Place real resources in your marketing on Facebook. Facebook is truly a major deal, and it takes hard work to use it effectively for marketing. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. Instead, find someone who has the time and resources need to effectively run your Facebook page.