With Facebook, you can market to practically everyone. You can gain a customer from Spain or develop a following among the youth of the United States. The best strategies for using this form of marketing are found below.
You need to have a unique Facebook page if you use it for marketing purposes. You can accomplish this by including a lot of photos and making it very colorful. This will attract the most amount of customers.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide fans with coupons or even a product when they share or Like your page. Show proof that you have awarded the prize after the contest ends.
With custom audiences, you can target your ads more effectively. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Those customers are random, so they do not have any reason to read your daily posts. Use targeted ads on Facebook instead.
Keep spam off of your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Page administrators are able to put keywords in that will be filtered out.
Your posts need to be interesting and useful. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Steer clear of selling too much, however, or you may tire your followers too quickly.
If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Only post updates that are pertinent to your area of business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Post anything of a personal nature using your individual Facebook profile.
Offer something exclusive if someone “Likes” your page. You can garner lots of attention via “likes.” Think about giving folks something unique and free if they give your page a “like.” A contest is a good idea as is a coupon or discount. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Ask followers to suggest topics or ask for their opinions on company decisions. You make people feel important when you keep them involved. Involving your community in basic decisions is a great way to get the job done. For example, as a blogger, you might ask your audience what types of posts they want from you.
While running a contest, posting coupons, or engaging customers via conversations on your Facebook, knowing which options can better boost your profits is the key to success. This article had some great ideas to share with you. You just need to start utilizing them on your own behalf.
Run a contest for the most likes your customers can get your page. When you reach a certain goal, give a freebie or special price to the winner. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.