There are many ways your business can use Facebook to connect with its fans. Social media sites are very popular because people love the communication. Use the power of Facebook to target potential customers and promote your business’ products.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide discounts and prizes to those who give your page a “like.” Make sure you really do award the prize so you will be viewed as an honest businessperson.
Be certain that your online content is linked from the Facebook page of your business. For example, if you write a blog, make sure to link each post to your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
If you’re marketing your business on Facebook, you should be professional about it at all times. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. People will trust and respect your business and what you have to say if you maintain a professional tone.
Answer all questions and reply to all comments. Begin your answer by thanking them for contacting you; then, provide the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
All content that you post online should be linked from the Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
You must not forget your current customer base. In the rush to get new customers, many companies inadvertently take their old customers for granted. In order to market using Facebook, your audience should feel respected. Communication leads to a great relationship with your customers.
Avoid letting your Facebook page overwhelmed with spam. Look for the filters that allow you to easily remove it. You will be able to set up a list of keywords that will be filtered off of your page.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.
Post on other people’s Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. It needs to be positive attention. Only post to another page when it is valuable content. Do not engage in spamming of any sort.
Consider carefully before you promote your business on someone else’s page. You can get some attention by posting on other pages. Be sure it is positive attention, though. Only post on another person’s profile page if you’re sharing something valuable. You don’t ever want to be guilty of spamming.
Free giveaways are some of the best tactics for your marketing plan. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It will not cost you much money, but the communication opportunity with customers is invaluable.
Don’t assume Facebook is the best place for you to market your business. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
Are you ready for the new customers marketing on Facebook can bring you? Everyone loves social media and you can take advantage of this and use Facebook as a marketing tool. Use the tips shared in this article and you can reach out and grow your audience.
Be sure others are able to share what you’re posting to Facebook. People will likely want to share your content. Because Facebook is a social media site, it thrives on interaction. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.