When it comes to marketing on Facebook, there are no rules set in stone which guarantee success. Every company is different. The article below will give you some powerful guidelines you can use to benefit from this great marketing tool.
It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Generate a buzz by offering a freebie through Facebook. Offer free products or discounts to subscribers when they join. Post who the winners are to your Facebook page; do this often to grow your business.
Improve the Facebook marketing interface of your page using custom tabs. This organizes your information and keeps your site professional. Use tabs to organize the different contests that you hold.
Target advertisements directly to your customers by using the “custom audiences” tool. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Try to use Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchasing Facebook ads will help you reach your goals. They are inexpensive and can pack quite a marketing punch.
Consider when it’s best to post on pages outside of your brand’s official pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. You’ll want to make sure that the attention you get is the type that you want. Only make posts on other pages if you have something worth saying. Avoid spamming at all times.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just set the offer and choose to make a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Hold a giveaway promotion to get more followers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. It may cost you small amount, but you will have more people to communicate with.
Consider buying some Facebook ads. The ad can be targeted to users of a certain gender or age. Your budget can be your guide. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. When the promotion is over, you can put an end to your ad.
Choose updates wisely. If your updates are boring or off-topic, you’ll lose fans. Make sure your updates are fun or helpful. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Customers tend not to follow such pages unless they actually need the item. Use targeted ads on Facebook instead.
Hiding content from non-fans is a great way to turn visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
With your new base of knowledge, you should now be ready to begin. Use the Facebook marketing advantage to make a successful campaign by putting it to use now. The quicker you begin planning, the quicker your business will yield more profits.
Ask for fan input. People like to get involved. Asking them to help with basic decisions is one great way to do this. Ask opinions on certain ideas that you have about your company.