You probably have quite a few family members on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. But do your customers have a Facebook account? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer users prizes and discounts in exchange for encouraging people to like your page. Always award the prize though; you don’t want to be viewed as dishonest.
Consider organizing a giveaway as a means of generating interest. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Regulate your page for spam. There are built-in filters that can help you monitor your page. Anyone with administrator privileges to your page has access to these filters.
Try making a group as an alternative to creating a page. A group allows everyone to interact and feel like they know one another. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Be sure and answer all questions that people post on your Facebook page. Make sure to give helpful answers, and thank them for their time. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just create the offer and then make it a Promoted Post. If it’s a good offer, it can be promoted to non-fans.
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.
Use the custom tabs on Facebook for greater efficiency. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.
Don’t forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This is very rewarding, so don’t neglect your fan base.
Before you do anything else, you must build your audience. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
You probably have a Facebook page and know what it takes to market there. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more you spend on it, the more you will make.
Be careful with your Facebook updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Your updates need to be useful, entertaining or educational. Facebook Insights can show you what successful updates look like.