Did you create a Facebook page for your business? If not, you are missing out on possibly several million clients. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. The article below can provide some great information to get your marketing strategy up and running.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
All posts must be done professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Being professional can bring respect.
It is important that all online content is linked back to your Facebook. Even your blog should link to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). This is particularly important if the comment that has been left for you is negative.
Give Facebook advertisements a try. Normal posts to your Facebook page will only promote your products to your current followers. Purchasing Facebook ads will help you reach your goals. They are not expensive, and can make a substantial difference.
Consider Facebook as a good way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Don’t neglect this powerful marketing tool. Create great content and share interesting information. You can reach significant numbers of people on Facebook.
Promote a contest using Facebook Offers. Just create the offer and then make it a Promoted Post. If it is a really good offer, you can even promote it to non-fans.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just set the offer and choose to make a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.
You must not forget your current customer base. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a stronger Facebook marketing campaign, your audience should feel respected. Communication leads to a great relationship with your customers.
Do not ignore any questions or comments that are asked of you on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Put a link up to your website should you have something on there that is relevant.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use the tips in the article above to help improve your marketing efforts.
Create custom tabs on your business Facebook page. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, use a custom tab for any contests you might run.