How much do you know about online marketing? How much online marketing knowledge pertains to Facebook? Have you been marketing offline mainly? The following article will share some Facebook marketing tips that you don’t want to miss.
Posts about your business should always be professional. While social media is known for being more relaxed, your business should always come across in a professional way. Maintaining a professional tone will help people to regard your business with trust and respect.
Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. Facebook users tend to be drawn to these kinds of pages over plain pages.
Generate a buzz by offering a freebie through Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Create custom tabs on your business Facebook page. This organizes your information and keeps your site professional. For instance, if you have a store, you can create a tab just for that.
Always post a link to any new content on your site to your Facebook wall. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Consider Facebook as one way to share information. It is not just a place for chatting, but a great place to share content too. Think of it in this manner. Use Facebook to promote your blogs from other channels. You’ll soon see that you can get tons of web traffic from Facebook.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. You can garner a ton of attention when you post on other people’s Facebook pages. Be sure it is positive attention, though. Only post things that are worthy of posting. You don’t ever want to be guilty of spamming.
Depending on your needs, a Facebook group may work better for you than a page. A group creates a community of users all interested in a common topic. You can use both of these options to keep your customers informed about and involved in your business.
If someone ‘likes’ your Facebook page, give them a deal. Likes are a good way to raise the profile of your page. Try offering something exclusive and free to people for “liking” your page. You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If it’s a good offer, it can be promoted to non-fans.
People who are not sure about how to market their page are behind the curve, but after reading this they will catch up. Of course you have to use the tips that have been described. Start putting this advice to work for you right away.
Do not leave out people that are already fans. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This engages your consumers with your brand, so you can’t forget who your champions are.