You probably have many relatives on Facebook. You probably even have an older family member on Facebook as well, like a grandma or grandpa. Knowing this, are you aware of whether or not your customer base uses Facebook? If they are, marketing here is a must, and this article will show you how.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Always be professional when you post on any social media. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Be sure that anything that you post online has a link to your Facebook page on it. Link post summaries of blog entries from your site onto Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Have a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will not cost you much money, but the communication opportunity with customers is invaluable.
Don’t let your Facebook page become overrun with spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Any administrator can type in keywords using this tool that will automatically filter it out.
Take time to answer questions and respond to comments posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Responding in a timely manner will help improve your credibility.
Would a group better suit your needs than a page would? This will help generate an online community for better interaction. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
The goal of using Facebook is to garner more sales. Set monthly sales goals for yourself. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. When you’re not getting results, change your strategy.
Answer all questions and comments sent to you via Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. A good way to begin is by adding Facebook buttons to your own sites. This helps visitors find your page much easier, and it is a less intrusive method of marketing. Anyone who “Likes” your page will get updates on your company easily and quickly.
Facebook is a wonderful tool to reach the masses for your company. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The more you spend on it, the more you will make.
Make a serious effort to keep the audience updated via your Facebook page. You don’t have to make 10 posts a date, but you should update regularly. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.