When it comes to marketing on Facebook, there are no rules set in stone which guarantee success. You have a target demographic that has certain things in common. To tap into this profitable resource, you need an education in this form of marketing, and this article provides it.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
You need to interact with your customers so that you are in touch with them. Acknowledge the posts that people make. You can gain valuable ideas from these posts. Your fans are the reason you are successful.
Consider Facebook as one way to share information. Facebook is useful for more than chatting with your friends. Treat it that way. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will discover that Facebook has the ability to draw lots of traffic.
Hold Facebook contests. Give discounts or prizes to people who share or actively market your page. Follow through and actually award a prize or you will appear dishonest.
Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Always post a link to any new content on your site to your Facebook wall. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Those customers are random, so they do not have any reason to read your daily posts. Use ads instead of a Facebook page in this circumstance.
Utilize custom tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. When you run a contest, put it on its own tab, for instance.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. Casual visitors will turn into followers in order to gain access to the fans-only content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. But, be sure it is positive attention. Create posts when there is something positive for you to say. Avoid spamming because this will just annoy people.
Create a special group that is only for your business. This will group together all of your potential customers. You can share discounts and any other helpful information. A Facebook page will allow you to get to better know and understand your customers.
With your new base of knowledge, you should now be ready to begin. Take this information and create a Facebook campaign that will increase your profits to new heights. Start today, as time is money when it comes to marketing.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This widget allows customers to easily connect to your business’s Facebook page. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.