There is great buzz about Facebook as a marketing tool. If you don’t know what Facebook marketing is about, don’t worry. This piece is full of great information to help you understand how to launch your own Facebook campaign that is able to draw lots of new customers.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Free samples and discounts are another way to attract followers and get them to try your products. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Facebook is a great content sharing tool. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Traffic volume to Facebook pages tend to be quite high!
You can get additional interest to your Facebook campaign when you use a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Interact with your existing audience. There are people that just want likes and then they forget about existing fans. Your audience must feel respected. These customers can champion your brand if you engage them effectively.
Use custom tabs to make your page stand out. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, your current giveaway can have its own tab that lets your followers know how things work.
Hold a giveaway to entice customers. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This doesn’t cost much and has the potential to build a significant following for your brand.
The first step to success with Facebook marketing is having a solid base of fans. You should have 5,000 fans or more before you really start investing in marketing. When you reach that goal, you get more followers from promotions.
Make sure that you focus on quality when updating your page. Subscribers will lose interest quickly if the content you share isn’t valuable. They want to read something interesting or that entertains them. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Be judicious about your updates. If you don’t share content that has value, you won’t keep fans very long. Your updates should be educational, helpful or entertaining. Facebook Insights can show you what successful updates look like.
Take time to answer questions and respond to comments posted on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Your posts need to be interesting and useful. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Don’t do a hard sell though.
Now that you’ve read this article, hopefully you can see that Facebook marketing is nothing to be scared of. Get on Facebook now and begin using this advice right away. The sooner you use Facebook, the sooner you can attract customers. Start doing this right now!
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. This network has lots of fans, but certain age categories and other demographics like others better. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.