Facebook has a worldwide user base. Marketing on this social media site, therefore, gives you the opportunity to get in contact with people you might never have been able to reach. It this appeals to you, keep reading the piece below.
You can easily engage followers on your profile by replying to their comments and concerns. Monitor your wall daily and make sure to respond to people within 12 hours. This is particularly important if the comment that has been left for you is negative.
Consider organizing a giveaway as a means of generating interest. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce winners on your page and repeat as necessary.
It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Regulate your page for spam. You can put filters in place that will help you to keep things on track when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Facebook ads are a great place to start. Normal posts to your Facebook page will only promote your products to your current followers. Purchased ads can make a huge difference. They are affordable and effective.
Always answer all the questions and comments sent to you via Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Never hesitate to share links within your Facebook page to address a visitors needs.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Giveaways are very helpful in marketing. Offer a free gift to people who opt in to your newsletter or like your social media pages. It doesn’t cost much, and it is a great way to reach out to customers.
Always be sure that you’re answering things when people ask you questions or leave you comments. Try to answer their question with a helpful answer, and thank that person for contacting you. Put a link up to your website should you have something on there that is relevant.
If someone ‘likes’ your Facebook page, give them a deal. Having a lot of likes brings attention to your page. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Utilize custom tabs. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.
All types of people can be found on Facebook. You would be shocked at how helpful Facebook can be for marketing. Just put what you’ve learned here into practice, and prepare to see things take off.
In order to make the most of your marketing efforts, build a fan base that is solid. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. Large numbers of fans will cause the rate of conversation to skyrocket.