You probably have many relatives on Facebook. Maybe your parents or grandparents even have a Facebook page. But do your customers have a Facebook account? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide fans with coupons or even a product when they share or Like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Answer any questions and respond to comments on Facebook. This will show that you are on point and active on your page. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Try a giveaway as a way to boost your Facebook marketing. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.
With custom audiences, you can target your ads more effectively. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
Any online content that you publish should link to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Your Facebook page needs to be monitored for spam at all times. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.
A fan base is something that you will want to expand as much as possible. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you have developed a fan base, you can begin marketing your products by increasing your investment.
When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
One easy way to get people to engage with your campaign is to give something away. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. This doesn’t cost much and has the potential to build a significant following for your brand.
Use custom tabs to make your page stand out. The tabs will let you present your information in an organized manner. For instance, use a custom tab for any contests you might run.
Choose updates wisely. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates ought to be fun, informative and useful. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Make places on your Facebook page for your audience to sign up. If you give them a free product or coupon for liking your page, they will be more interested. You could have a contest, or just give away a freebie.
Facebook is a very popular tool you should use to interact with your audience. These tips will keep your customers on edge with new product offerings for your company. The harder you work, the more rewards you’ll see.
Hide your content from non-fans. People will want to get to that information, so they will click Like. Leave a good portion of your content visible for both SEO and enticement.