As far as marketing goes, almost nothing is as effective as Facebook. Facebook has become the largest social networking site in the world and business are now using it as a part of their marketing strategy. Seriously consider the following helpful tips for marketing your business using Facebook.
It is important that all online content is linked back to your Facebook. If you write a blog, make sure that new posts appear on Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can do this by making your page colorful or adding lots of photos to it. People on Facebook often like these types of pages instead of plain pages.
Give Facebook advertisements a try. Regular posting, while valuable and beneficial, only goes so far. Purchasing Facebook ads will help you reach your goals. The cost is negligible compared to the potential gains.
Use custom tabs to make your Facebook page more efficient. The tabs will let you present your information in an organized manner. For instance, when you have a contest going on, make a tab for just content info.
Regulate your page for spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Page administrators can add keywords into the tool that will help keep things filtered.
Give away free items on your Facebook page. Reward those who sign up for your newsletter or like your page. It will not cost you much money, but the communication opportunity with customers is invaluable.
Facebook Offers give you a way to promote yourself. All that needs to be done is you should get the offer set up and use the Promoted Post option. If the offer is extra special, you can promote it to people that aren’t fans as well.
Be judicious about your updates. You can very quickly alienate your audience with poor content. Make sure your updates are fun or helpful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Look into a Facebook advertisement to sell your product. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can also set a budget for yourself so that you spend as little or as much as you can afford. There are no long-term commitments. You have the ability to stop the ad at your convenience.
Be sure your posts are valuable. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. When used correctly, this marketing strategy is a great way to get more people interested in what you have to offer. Take what you’ve learned here and watch your sales figures climb sky high.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.