There aren’t many marketing methods that are more effective than Facebook. Facebook is definitely the largest social media marketing tool, and businesses are using this to their advantage. If you really want to improve profit for your company, you will need to create a Facebook page.
Hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Reply to any comments left on your wall. You should monitor your wall regularly and also any related @ messages. Share your thoughts, particularly if it is a customer service issue.
Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Just announce a winner and repeat the promotion as necessary.
Facebook is primarily a means of sharing content. Facebook isn’t just for chitchat, it can also be a serious content platform. You can have lots of different kinds of conversations. Write some actual blog posts and then promote them via other channels through your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Give Facebook ads a try. Typical postings are great, but there’s a limit to how far they can reach. If you really want to reach more people, you will need to buy some Facebook ads. They are affordable and effective.
Answer questions and comments quickly. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to articles if they answer questions posed on your site.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. To keep you on track, set short term sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. Look at your results and make tweaks to your strategy if you do not make what you expect.
Create custom tabs on your business Facebook page. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
One way to help convert visitors into followers is by hiding some content from visitors. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
When marketing with Facebook, your whole intent is to boost sales. Thus, you should set incremental monetary goals for your company. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Your strategy may need adjusted if you do not see the results you hoped for.
Make a Facebook group for your brand or business. A group creates a community of customers, so they can interact with each other and with you. You can share discounts and any other helpful information. You can quickly get to know some of your customers.
Don’t assume Facebook is the best choice for marketing on social media. This is an extremely popular network but some subcultures or age groups favor other sites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. If done right, the success can be massive. Put the above advice to good use to boost your business.
Build your brand’s personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Have a little bit of personality while remaining as professional as possible when you can.