Are you knowledgeable about the concept of online marketing? Do you know how to market to Facebook users specifically? Do you mostly market the traditional way, but need to update your strategy? No matter what your marketing prowess may be, this article will teach you a thing or two.
Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.
Before you do anything else, you must build your audience. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
When using Facebook, think of it as a strong platform for sharing quality content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat Facebook seriously to improve your profits. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Remember the customers you already have. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Your audience must feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Be very carefully about the updates you post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Keep your updates helpful, educational, or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Custom tabs can help you make your Facebook marketing strategies more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, use a custom tab for any contests you might run.
The goal of using Facebook is to garner more sales. Therefore, set a goal to achieve a certain amount of sales by month’s end. This will help you to increase the amount of money that you bring in. If you aren’t seeing appropriate sales, adjust your marketing strategies.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Be sure that all of your posts have useful information. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Refrain from promoting your brand too much, as this can get frustrating.
You must build a healthy Facebook fan base. Having an excess of 5,000 fans is best. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
One way to entice people to follow you is to only show content to those who are following you. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. Of course, you have to use these tips to gain an advantage from them. Use this advice and begin reaping the benefits of your campaign immediately!
Avoid sending updates that aren’t related to you or your business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Create a personal Facebook page on which to post other information.