Are you making use of Facebook marketing for your business? You might be missing out on a lot of customers if you do not use Facebook. If it is, make sure you are doing things right. Continue reading to learn more about this marketing strategy.
Having contests are great for increasing your fan base on Facebook, so try to do that. Offer prizes or special deals to those who like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Use a contest to build talk about your brand. You ought to urge customers to sign up by providing freebies to certain subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) This is particularly important if the comment that has been left for you is negative.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Add pictures and color. This will attract more users.
It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Offer an exclusive product to people who “like” your page. Likes can draw new attention to your page. Think about offering something people are going to be interested in. This will grab people’s attention rather than asking them to like the page. If they know they can get something they want, they will like it without hesitation.
Think of Facebook as a way to share content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. It brings plenty of traffic for your business.
Your want to post content with value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Your current customers need to be your main focus. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Facebook is not always the best social media outlet for marketing. Facebook is very popular, but other sites may appeal to other demographics. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
Be careful about posting about your own business away from your personal pages. If you are posting on a page that isn’t your own, it can gain you attention. Be sure it is positive attention, though. Only post on another person’s profile page if you’re sharing something valuable. Make sure that you avoid spamming other pages.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. Having hidden content will make it so those who are interested will have to become a fan. Just hide a small portion of content so you don’t lose SEO.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! There is always room for improvement, regardless of how long you have been using Facebook. Apply these tips for improved results.
When you use Facebook as a marketing tool, you might get off to a bumpy start. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. When your page is “liked” by someone, you can update them on information related to your business.